Subscribe to this Blog via Email
-
Recent Posts
Recent Comments
- Stan on Radio’s Greatest Era, or the Last Chapter?
- Claudette Roy-Viall on About Dom Theodore
- Eric Hultgren on Real Solutions for Radio
- kfodor on Real Solutions for Radio
- Dan Kelley on Real Solutions for Radio
Archives
Tag Archives: promos
Hot and Cold Radio Stations
There’s nothing worse than a “cold” radio station. You know the kind I’m talking about. Sure, the imaging is super-clean. The music may be good. The jocks are probably tight and do a great job promoting the upcoming contest. The promos are well produced and slick. But the station has no soul. It’s just an […]
Announcers versus Personalities
In all the years I’ve programmed radio, I’m not sure that I ever hired an on-air “announcer” – I’m not even sure what that title means or why ANYBODY would have the need for one. I’ve always searched for personalities. Even when I’ve hired a station imaging voice, I never wanted a professional “announcer” to […]